Important Lesson from Robert Kiyosaki (Why Most Network Marketers Are Struggling In Their Business)

Madalas ka bang makakita at makarinig ng mga ganito mula sa ibang mga network marketers?...

"We have the best Company, We Have The Best Product, We Have The Best Marketing Plan?"

Agree ako na napaka importante ng mga product, ng company, at ng  comp plan. Pero kaylangan mong tandaan na sa kahit anong klase ng negosyo...

"The HOW is more important than the What"

Nabasa mo na ba yung book ni Robert Kiyosaki na Cashflow Quadrant? May part dun kung saan sinabi nya na...

"HOW you market or sell your product/business (a.k.a.Your Marketing Strategy) is far more important than what you are actually selling."

Eto yung sinabi n'ya dun sa libro n'ya...

"Can you personally make a better hamburger than McDonald’s?”

So far 100% of the people I have talked with have 
talked with about their new idea have said “yes”. 
They can all prepare, cook, and serve a better 
quality hamburger then McDonald’s.

At this point , I ask them the next question: 
“Can you personally build a better business system 
than McDonald’s?

Some people see the difference immediately, and 
some do not. And I would say the difference is whether 
the person is fixated on the left side of the Quadrant, 
which is focused on the idea of the better burger, 
or on the right side of the quadrant, which is focused 
on the system of business.

I do my best to explain that there are a lot of 
entrepreneurs out there offering far superior

products or services than are offered by the

mega-rich multinational corporations, just as

there are billions of people who can make a

better burger than McDonald’s BUT only McDonald’s 
has the system that has served billions of burgers.

-Robert Kiyosaki - Cashflow Quadrant”

Napakaraming mga networkers ang hirap na hirap sa  kanilang mga business dahil sobrang naka-focus lang sila sa WHAT (Kung ano yung binibenta nila) wala silang ginagawang effort para alamin at aralin yung HOW (Kung paano nila ibe-benta at ima-market yung product at opportunity nila).

Tulad nga ng sabi ni Robert Kiyosaki... Important kung anong products at opportunity ang binibenta at pino-promote mo PERO kung hindi mo alam kung paano mo ibebenta, ipo-promote at ima-market ang mga 'yan effectively, mahihirapan ka pa rin sa business mo.

At kung alam mo kung paano mag-market at mag-promote effectively, kaya mong maging successful kahit ano pa ang products at opportunity na ino-offer mo.

Kung may "Rich Dad Poor Dad", meron ding mga "Rich Networker at Poor Networker". At ang pinagkaiba ng mga Rich Network ay alam nila kung paano nila ima-market at ipo-promote ang products at business nila ng tama.

Source: EduardReformina